Nik Sharma

Weekly · Sunday, 8am · Free

The Sunday email 100,000 DTC operators read before Monday.

One tactical breakdown a week: retention, paid social, landing pages, creators, and the real math behind the biggest DTC wins. Built for operators doing $5M to $100M.

Joined by 100,000+ DTC operators

The readership

100,000+ subscribers. Read every Sunday by founders and operators at Feastables, Parachute Home, David Protein, IM8 Health, Hint Water, Liquid IV, Jolie, SET Active, Momentous, and dozens more.

As featured inForbes · Business Insider · Ad Age · Modern Retail · WSJ · Adweek · Retail Dive

Chief Growth Officer at Lunar Solar Group. Founder of Sharma Brands (acquired). Investor and advisor to 100+ consumer brands and eCommerce SaaS and ad-tech platforms. Forbes 30 Under 30.

The archive

One tactical read, every Sunday since 2020.

This Sunday's email. And the last few.

A tactical read every Sunday. No fluff. What's landed in inboxes recently:

Jul 5 · 5 min

Tony Stark had Jarvis. Here's how you build your own.

Chief of staff. Cockpit. Team platform. My full build.

Jun 28 · 5 min

I'm 30. These 30 strategies always win.

After 10 years in DTC, here are the 30 things I'd bet my own money on. Hope is not a strategy. Do less, better. Launch day is irrelevant. Advertising is like flirting. Plus 26 more.

Jun 14 · 5 min

The science of the listicle. ← my favorite

Listicles are the most under-used, over-hated LP format in DTC. Why they convert, when to use them, and the exact structure I've watched drive 3-5x CVR lift over PDPs.

Jun 7 · 5 min

Your website is not a brochure anymore.

Agentic commerce is here, and if your site is still built like a magazine, agents will ignore it and route your customer to a competitor that ships structured data. Here's the fix.

Every Sunday, 8am. Free.

Nik Sharma

The writer

Who's actually writing this.

Hey. I'm Nik.

Every Sunday at 8am I send one tactical breakdown to 100,000 DTC operators. Something I watched work, the math behind it, and what I'd do differently. Five minutes. No fluff.

I've spent the last ten years building growth for brands like Feastables, Parachute, David Protein, Hint, and Liquid IV. First at Sharma Brands, now at Lunar Solar Group. The newsletter is where everything I learn ends up. If it's not tactical, it doesn't make the cut.

If you run a consumer brand, or want to someday, it's for you. See you Sunday.

Nik

CGO, Lunar Solar Group · Founder, Sharma Brands (acquired) · Advisor to 100+ brands · Forbes 30 Under 30

The receipts

Weekly since 2020. Here's what they say.

"Your Sunday newsletter is the one I read before my team stand-up on Monday. It's the only marketing email that actually changes what I do that week."

Real subscriber · Real title · Real brand · Sample, swap before launch

DTC founder8-figure beverage brand · via X

"Forwarded this to my whole growth team Monday morning. The retention breakdown alone was worth a quarter of consulting."

Sample · Swap with real 2024-2026 quote

Operator, DTC apparelvia iMessage

dude the Sunday email on listicle LPs... we tested it this week
CVR up 2.1x on paid social 🤯

Sample · Swap with real screenshot

VP Marketingrecognizable CPG brand · via LinkedIn

"Most newsletters tell you what happened. This one tells you what to do about it. There's a difference, and it shows up in our numbers."

Sample · Swap with real 2024-2026 quote

Agency ownerpaid social shop · via X

"I've built three client decks off frameworks from this newsletter. My clients think I'm a genius. I'm just subscribed."

Sample · Swap with real 2024-2026 quote

Foundersupplement brand, $20M+ · via X

"The only email I have a Gmail filter to keep OUT of promotions. Sunday morning, coffee, Limited Supply. That's the ritual."

Sample · Swap with real 2024-2026 quote

CMO, DTC skincarevia iMessage

ok the ad-to-LP congruency thing from Sunday
we were 100% doing the blue teddy bear yellow dinosaur thing and didn't know it

Sample · Swap with real screenshot

eCommerce leadhousehold name brand · via LinkedIn

"Five minutes on Sunday that regularly saves us five figures on Monday. I recommend it to every operator I meet."

Sample · Swap with real 2024-2026 quote

Consumer investorearly-stage fund · via X

"I send portfolio founders here before I send them anywhere else. It's the fastest way to level up their growth instincts."

Sample · Swap with real 2024-2026 quote

Volume 01 · 2026 · Nik Sharma

The Landing Page Playbook

nS · Limited Supply

The welcome gift

Subscribe today and get The Landing Page Playbook. Free.

Everything I've learned building landing pages that drove hundreds of millions of dollars in DTC revenue. The 5 questions every LP must answer. The Kim K red-carpet rule. The 7 biggest mistakes killing your CAC. Real teardowns of real brands. Yours the second you subscribe.

  • The 5 questions every landing page must answer in 30 seconds
  • Why your homepage is killing your CAC (and what to send paid traffic to instead)
  • The Kim Kardashian red-carpet rule for hero sections
  • Lead with angles, not benefits or value props (with real examples)
  • The 7 biggest LP mistakes I still see in 2026
  • Push vs. pull: the framework your page is missing
  • The blue teddy bear / yellow dinosaur rule for ad-to-LP congruency
  • Above-the-fold blueprint: what goes where, and why
  • Real teardowns of real brands doing this right (and wrong)
  • The pre-launch checklist I run on every LP before it goes live

The decision

One more Sunday won't fix your business. Six months of Sundays might.

You've scrolled this far. Two options: keep winging Mondays, or let Sunday load the week for you. It's free to find out.

P.S. The next issue is already being written. Subscribe now and it's yours on Sunday.