Jul 5 · 5 min
Tony Stark had Jarvis. Here's how you build your own.
Chief of staff. Cockpit. Team platform. My full build.
Weekly · Sunday, 8am · Free
The Sunday newsletter that DTC operators forward to their team every Monday. Real brands, real numbers, zero corporate speak.
Joined by 100,000+ DTC operators
Happy Sunday!
Everyone's talking about AI agents. Almost nobody's shipped one that actually runs part of their business. This week: my full build. The chief of staff, the cockpit, the team platform, and what each piece actually costs.
Let's get into it.
The archive
One tactical read, every Sunday since 2020.
A tactical read every Sunday. No fluff. Here's what's landed in inboxes recently.
Jul 5 · 5 min
Tony Stark had Jarvis. Here's how you build your own.
Chief of staff. Cockpit. Team platform. My full build.
Jun 28 · 5 min
I'm 30. These 30 strategies always win.
After 10 years in DTC, here are the 30 things I'd bet my own money on. Hope is not a strategy. Do less, better. Launch day is irrelevant. Advertising is like flirting. Plus 26 more.
Jun 14 · 5 min
The science of the listicle.
Listicles are the most under-used, over-hated LP format in DTC. Here's why they convert, when to use them, and the exact structure I've watched drive 3-5x CVR lift over PDPs.
Jun 8 · 5 min
Your website is not a brochure anymore.
Agentic commerce is here, and if your site is still built like a magazine, agents will ignore it and route your customer to a competitor that ships structured data. Here's the fix.
Every Sunday, 8am. Free.
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The writer
Nik Sharma is Chief Growth Officer at Lunar Solar Group, following the acquisition of his agency, Sharma Brands. He's driven hundreds of millions of dollars in DTC revenue for brands including Feastables, Parachute Home, David Protein, IM8 Health, Hint Water, Liquid IV, Jolie, SET Active, and Momentous. He's an investor and advisor to 100+ consumer brands and eCommerce SaaS and ad-tech platforms. Forbes 30 Under 30. Based in NYC.
The newsletter is where he shares what's actually working, what isn't, and why. Using real brands, real numbers, and zero corporate speak. If it's not tactical, it's not in the newsletter.
The readers
Weekly since 2020. Here's what they say.
"Your Sunday newsletter is the one I read before my team stand-up on Monday. It's the only marketing email that actually changes what I do that week."
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VP Marketingrecognizable CPG brand · via LinkedIn
"Most newsletters tell you what happened. This one tells you what to do about it. There's a difference, and it shows up in our numbers."
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Agency ownerpaid social shop · via X
"I've built three client decks off frameworks from this newsletter. My clients think I'm a genius. I'm just subscribed."
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Foundersupplement brand, $20M+ · via X
"The only email I have a Gmail filter to keep OUT of promotions. Sunday morning, coffee, Limited Supply. That's the ritual."
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eCommerce leadhousehold name brand · via LinkedIn
"Five minutes on Sunday that regularly saves us five figures on Monday. I recommend it to every operator I meet."
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Consumer investorearly-stage fund · via X
"I send portfolio founders here before I send them anywhere else. It's the fastest way to level up their growth instincts."
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The Landing Page Playbook
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The welcome gift
Everything I've learned building landing pages that drove hundreds of millions of dollars in DTC revenue. The 5 questions every LP must answer. The Kim K red-carpet rule. The 7 biggest mistakes killing your CAC. Real teardowns of real brands. Yours the second you subscribe.
The ask
Nik's Sunday newsletter is free, weekly, and read by 100,000+ DTC operators. If you're building, running, or growing a consumer brand, this is the five minutes on Sunday that pays back for the rest of your week.